AUT Team with International Business Proposal
Being the one team who dared to challenge the status quo set by other university case teams, Team AUT presented an International Expansion Strategy to address the challenges of China’s biggest dairy product producer in becoming the world’s No.1 by the year 2015 at the Christchurch Leg of the Deloitte Case Competition last 30th of May. Judges from Deloitte quoted the team’s approach as being ‘Risky yet
Innovative’, and praised the team for having the detailed business plan
for international expansion. The team members consisted of Dr. Marcus
Ho (Coach), Samuel Soo, Sameer Devji (Squatting down), Michael Teoh and
Michael Cope who represented AUT.
The team was tasked to consult a thriving dairy product producer in China about realising its goal to be the No.1 producer in the world by 2015, by means of developing strategies to address both local and international market challenges.
‘We were out of the box. Innovation was the cornerstone for our business strategy’ applied Michael Teoh.
Team AUT proposed the plan of having the company expand into the Indian market to capitalise on the growing market demands there through licensing with local vendors and producers already established in that nation. The reasoning behind the plan was that the company would be able to penetrate a new market, as opposed to competing against conglomerates like Danone and Fonterra back in the Chinese market.
The Deloitte National Case Competition League at Christchurch saw University of Auckland winning the leg. Team AUT was noted to have the best presentation technique among the universities and they presented a very detailed business plan to guide the company. The judges expressed their views about the risks involved of undertaking AUT’s strategy at the current development of the company, but congratulated the team for their innovative ideas to address the challenge.
‘In the end my experience at Canterbury showed me that it’s not an individual performance but rather how the team culminates as one and delivers their strategy the best,’ quoted Sameer Devji.
The league, which is sponsored by Deloitte and being run by the Student Development Society, gathers teams of top business students from AUT, Massey University, University of Auckland, University of Canterbury, University of Otago and University of Waikato to compete as ‘consultants’ to business case-scenarios on a national platform.
‘I can say that since I started my training with the AUT team, I have improved in public speaking, developing ideas, understanding how various business concepts and models actually work in a real life situations and working with a team under pressure,’ concluded Sameer Devji.
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